Dove evolution



Uploaded by: tpiper
Video Description:
Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action).
My thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same kudos to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. Thanks to Yael for shooting the action off the back of 'Daughters' video. And thanks to Vapor music for the exhaustive music journey - (by Flashbulb in the end).
Thanks to my creative partner, Mike Kirkland.
Credits should have always included Ogilvy London's Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.


Tags for this video: Dove Evolution ad Director Tim Piper Ogilvy Yael Staav Soft Citizen

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Comments for this video on YouTube
Psh! This is bogus. ... ( 1 week ago by steponme208)
Psh! This is bogus.
For one: Dove is owned by the same company as Men's Axe that uses advertisments to make women look like sex objects to be won.
Two: This is a product of when advertisment meets technology. You can't control it. People just have to realize that the pictures in magazines are altered. Period. It's like getting a cup of coffee. You know it's hot, so don't complain to the person that sold it to you when you burn yourself. It's common sense.
Because the media ... ( 1 week ago by FunnyTickingChickens)
Because the media photoshop people and cover their face with bags of make up, it makes women believe that they have to be perfect. They have have to be flawless, thin and perfect. However dove is campaign for natural beauty!!
it doesnt even look ... ( 1 week ago by Avian98X)
it doesnt even look that good in the end (imo) ..
what did they do in ... ( 1 week ago by suicidewarpig)
what did they do in photoshop to raise the neck like that? Found that intresting.
holy crap. ( 1 week ago by janeegril94)
holy crap.
Totally agree with ... ( 6 days ago by releitse88)
Totally agree with you with the first comment. I find it almost upsetting that Dove is owned by the same company as Axe. It's like they're trying to manupulate us into buying their product by appealing to the vulnerability of so many women...
proof that ... ( 5 days ago by djuwell)
proof that perfection does not exist
meehlooking for ... ( 4 days ago by CatalenaSalmon67)
meehlooking for cool guys to chat and meet up in my local area
she actually looked ... ( 4 days ago by TwinFish529)
she actually looked really pretty just before the photo shop and just after the makeover. The photo shop made her look like an alien
I work out hard a ... ( 3 days ago by JohnHenryEden2012)
I work out hard a lot and sacrifice some great foods to look good, and the age of men liking truly anorexic women (the kind that literally die on stage) is well over. Then I hear people proclaim how everybody looks great and beauty is a lie perpetuated by brainwashed men and the big bad beauty industry. Don't give me that crap or blame me for eating disorders. Truthfully, the key to looking good is hard work, and you can see this with men/women who go to the gym regularly and eat right.
wow, great! ( 3 days ago by BeautySavesWorld)
wow, great!
Did this for a ... ( 3 days ago by TrinTrevellion)
Did this for a living and not proud of it. The efforts of retouching can be huge, depending on the "quality" of a model. Also companies like improvements on their employees. Like nicer teeth, younger skin, a better smile... I never released a publication without such things. Nevertheless the work was fun but unconsciously I began to talk about "suboptimal"-looking people like they are a piece shit. We all did. Welcome to the ad industry - don't bring human dignity. Glad I'm done with this.
You know, I thought ... ( 2 days ago by IlovemyGlock21)
You know, I thought she was hot with just the makeup.
Wow, that's a great ... ( 2 days ago by yrlie)
Wow, that's a great video!
This is good but if ... ( 2 days ago by cs101213)
This is good but if you want a laugh type in Dove Evolution Parody hilarious
She looks ... ( 2 days ago by MarmaladeMonster)
She looks disgusting in the end,
so fake and plastic, ugh
They make beauty unreal and unnatural, and it's affecting teens, especially girls, everywhere, it's terrible...
To look your best in my opinion, is eat right (healthy and organic), sleep enough (at least 7 hours), and exercise, to stay fit
No make up, no starving yourself...just strive for health, andbeauty will come with it- true beaty
what soft do they ... ( 2 days ago by TheFidogu)
what soft do they use? does anyone know?
Array ( 1 day ago by PistonsNr1)
@TheFidogu
Photoshop
that's not ps :) ( 1 day ago by TheFidogu)
that's not ps :)
OMG PHOTOS ARE ... ( 1 day ago by boognish1975)
OMG PHOTOS ARE DOCTORED
grow up pussies
i thought she was ... ( 1 day ago by TwoGiantLeftFeet)
i thought she was hot even without it :(
Good job on ... ( 21 hours ago by Bibliofish)
Good job on completely missing the point.
I am pretty sure ... ( 18 hours ago by PistonsNr1)
I am pretty sure that IS Photoshop.
They just edited it,..they even edit ps ..lmao
Do you really think there is another programm which is more professional than PS ?
Array ( 16 hours ago by MarmaladeMonster)
Probably, lol
I just went with what my assignment pad said :P
I get 8 hours of sleep anyway though :D



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